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Audi takes the WIN at the 24 Hours of Le Mans in front of 250,952 spectators!
Sunday, 17 June 2007

LE MANS, France - AUDI AG has continued its impressive series of victories in the Le Mans 24 Hour race in extremely difficult conditions. Attendance was counted at more than 250,952 spectators at an event marked with heavy rain and unfavorable racing conditions. Frank Biela (Germany), Emanuele Pirro (Italy) and Marco Werner (Germany) repeated their success from last year thus giving Audi their seventh victory in the French endurance classic. For the second consecutive time, the Audi R10 TDI claimed victory. The revolutionary diesel sportscar from Ingolstadt remains unbeaten at Le Mans.

In the 75th edition of the Le Mans 24 Hour race, Audi again gave an impressive proof of "Vorsprung durch Technik”. The Audi R10 TDI was the fastest and the most reliable car in the field. From the first to the last lap, one of the three diesel sportscars from Ingolstadt headed the field.

More than 260,000 spectators witnessed one of the most exciting 24 Hour races in the history of Le Mans. Changing weather conditions at the beginning claimed the Audi R10 TDI with start number 3 when Mike Rockenfeller left the rain-soaked track on his third lap and collided backwards into the armco barriers.

The impressive showing of Dindo Capello, Le Mans record winner Tom Kristensen and Allan McNish came to a premature end as well: After having controlled the race with a considerable margin for more than 16 hours, the left rear wheel of their Audi R10 TDI loosened on Sunday morning. Dindo Capello who celebrated his 43rd birthday on Sunday was behind the wheel of the car. He had no chance of avoiding the accident.

Thus, during the last five-and-a-half hours, all hopes for Audi were left on the shoulders of the Audi R10 TDI with start number 1 of Frank Biela, Emanuele Pirro and Marco Werner. Conditions were extremely difficult owing to torrential rain in the final phase of the race, however, the established Audi drivers mastered this task with bravado. The impressive winning margin of Marco Werner over the second-placed Peugeot was ten laps at the finish line.

After its seventh Le Mans triumph, Audi has moved up to third place in the historic records during the 75th edition of the French endurance classic. Only Porsche and Ferrari have won at Le Mans more often than Audi.

"This was certainly the most difficult race that we have ever contested at Le Mans”, said Rupert Stadler, Chairman of the Board of Management of AUDI AG after the finish. "So this victory counts even more. On the race track, we have shown once more that we have the best technology, the best drivers and the best team. Everybody within Audi can be proud of this success.”

1923 - 2006 Overall Winners

- Story Courtesy of Audi USA

Audi gets Bold!

     Audi launches a new, bold and assertive marketing campaign May 7, 2007 named: "Truth in Engineering" to officially kick off 2007's "Year in Emotion". No longer desiring to be "The Best Kept Secret", Audi chooses to use swagger and soul to trigger raw emotion. The campaign will consist of 5 television spots, on-line elements, and print media. Factory Design Labs based in Denver, Colorado has been in charge of creating the recent expansion of micro-sites within the Audi website. With the announcement of launching 10 new vehicle models over the next few years, we expect that there will be some exciting times ahead for Audi and it's loyal enthusiasts.                     ~ MadAudiDesign^™

Audi of America Marketing Links

      Select link:   Audi's PR Microsite Link

      Select link:   TT Microsite

Bang&Olufsen and Audi partnership in Technology

Bang&Olufsen proudly announces their latest achievement and partnership with Audi. A well-established and recognized leader in high-end home audio, Bang&Olufsen has developed Advanced Sound Systems for the Audi A8, R8, and A5 models. The new available options allow Audi connoisseur's the opportunity to experience the finest automobile sound systems available on the road today. The combination of Audi's Luxury Automobiles and the finest audio experience available is yet one more reason that Audi continues to lead it's rivals in the marketplace.            ~ MadAudiDesign^™



• 14 active loudspeakers
• 2 moving acoustic lenses
• Over 1000 watts
• Digital Signal Processing (DSP)
• Closed speaker cabinets

Advanced Sound System - Audi A8 / Audi R8 / Audi A5

All of a sudden you’ll love traffic jams
Driving an Audi A8 or S8 is a joyful experience in itself. Now imagine the consummate thrill of adding what audio reviewers, test panels, conductors, and reporters from all over the world have labeled the best automotive audio system ever – admittedly, some use slightly different notations like revolutionary, sensational, flawless and stunning. What you get is no less than the quintessential driving and listening experience — combined.

The sound system delivers a total output of more than 1000 watts. However, because of our proprietary ICEpower amplifier technology you’ll get this lavish power without having to spoil the interior of your Audi with oversized loudspeaker units or – perhaps just as important – enduring the enormous heat emitted from a conventional analogue amplifier with the same output power . And because all fourteen speakers have their own dedicated amplifier (active loudspeaker technology), you’ll always enjoy the maximum clarity and the best possible control of the overall listening experience.

      Link to Bang&Olufsen

2007 Audi Motorsports VIP Hospitality Program Announced

    "Audi Motorsports Experience" now available at the following events:

     Grand Prix of Long Beach - April 13 -14

     Houston Grand Prix - April 20 -21

     Utah Grand Prix - May 18 - 19

Audi Motorsports Experience VIP Hospitality includes:

Chalet hospitality access

Event credential

Upper level grandstand seating

Paddock Access

An opportunity to win an Audi R10 TDI® pit tour during the race

Private autograph session with the Audi R10 TDI^®Professional Drivers

Audi R10 TDI^®paddock tour

Friday - Saturday food and beverages

Gift mementos - hat, flag, poster and program

Closed circuit TV

Priced from $325.00 (Visit Link to Audi Exp below)

2007 Audi Sport Hospitality Official Details

Audi F1. Could it happen? "The very idea is makes the heart skip a beat as if you’re thinking of something a bit taboo. Though everyone and their brother, sister and second cousin twice removed have whispered the unfounded rumors on internet forums and even on some news pages, most know that the likelihood of it actually happening is slim-to-none. Having invested considerably in the diesel R10 Le Mans program and shown a clear preference for participating in series where they can maximize on race-to-road technology development, it’s a very safe assumption to say that Audi won’t be going into Formula One any time soon. Still, seeing those four silver rings plastered on an F1 racecar is enough to cause some talk around the water cooler. All the better if such an sight is a super-detailed CGI based on an actual F1 chassis, as has been created by the talented Australian architect and designer Kim Stapleton. " View Full Article

With the new S5 expected to hit our shores before the end of the year, Audi will have added a third coupe this year to join the new TT and R8 models. This is an amazing feat in itself considering the marque did not have any coupes for sale in 2006. The S5 model is expected to fit right in with the BMW 335i and the Mercedes CLK 550. It will be a highly dynamic vehicle and will give the luxury market a much needed mid-sized European Touring Coupe. We look forward to adding A5/S5 products to our collection that are sure to satisfy Audi enthusiasts.           ~ MadAudiDesign^™

2008 Audi A5/S5 Quattro

Excerpts from Audi's Official Press Release:

"INGOLSTADT, Germany - Audi is launching a fascinating new model series for its entry into a highly emotionally charged segment of the market: the A5 successfully unites the acclaimed Audi design language and thrilling dynamic driving performance, and combines generous refinement with the brand’s characteristic quality and sophistication. Its progressive design gives the new coupé an appearance that is both elegant and dynamic. With its muscular FSI and TDI engines, its entirely newly developed high-precision running gear, and a raft of innovative, luxury-class equipment features, the Audi A5 has been crafted to be a modern grand tourer, a touring coupé in the best tradition.

The Audi S5 is an extra sporty offering to complete the new series. A powerful V8 FSI engine gives the S5 a dynamic edge, which underscores its athletically accentuated design. The A5 and S5 are available to order from 6 March 2007 with the first vehicles due for delivery from June.

The Nuvolari quattro concept car of 2003 gave a first taste of Audi’s vision for a powerful and expertly styled coupé with a high performance potential and a progressive, sophisticated design – a bold step into the future."

View Official Audi A5/S5 Micro-site



2008 Audi R8 Quattro

One of the most secretive models ever to be unveiled by Audi AG made its introduction at the Paris Auto Show during the last week of September. Released with a mid-engined FSI V8 engine producing 420bhp at 7800 rpm, an all-aluminum (ASF)Audi Space Frame, LED headlights, 0-60mph time in the low 4 second bracket, and topping out at a near 190mph, this vehicle will revolutionize the SuperCar segment. An even more powerful V10 engine will be introduced at a later date. The official release video is one to watch.

Official Audi R8 Micro-site

~ MadAudiDesign^™

2008 Audi A5 Quattro Coupe ( Nuvolari )

Originally created as a concept car, this vehicle was first introduced at the 2003 Geneva Auto Show. This spectacular vehicle will arrive in Audi showrooms as the Audi A5 Coupe in late 2007 (as a 2008 Model). Official word is that the A5 will be released with the current 4.2 FSI V8 and 5.2 FSI V10 engines, although without forced induction. MadAudiDesign™ greatly anticipates having enhancement parts available for this exciting vehicle shortly after it's official launch.

(Click image to view video)

The original Nuvolari Quattro has a 5.0 L twin-turbo V10 FSI engine rated at 600 hp (441 kW). It could accelerate from 0 to 60 mph in about 4.1 seconds. Torque is rated at 750 Nm. The Nuvolari Quattro uses Audi's Quattro All-Wheel-Drive system and is named after one of the most famous and legendary race car drivers of all time, Tazio Nuvolari . Nuvolari gained 61 Grand Prix victories and died in 1953. Fifty years after his death, the Audi Nuvolari Quattro was created in his memory.

~ MadAudiDesign^™



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